UI / UX Design Explained. And What It Means to Business
April 15 , 2019
In a tech world when it comes to design, UI UX design go hand in hand. You can often hear people talking about a good UI of an app or a weak UX design of a website.
So what is UX/UI? Just some fancy terms cool designer kids are using? What is the difference between UI ad UX or is it the same thing? And more importantly, what’s in it for you and your business?
UI vs UX Design: Know Your Acronyms
UX and UI are two areas of design that are often confused. UX stands for ‘User Experience’ and UI means ‘User Interface’. The two terms have been widely used and overused and to an outsider may sound a bit intimidating.
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Let’s start with the UX. ‘User Experience’ goes back to the 90s when the term was coined by Donald Norman, Apple’s VP of the Advanced Technology Group at that time
In an email explaining how he came up with it, he wrote, “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design
Johnson Banks’ open source rebrand of Mozilla put the award-winning agency’s thorough creative process firmly in the public eye
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In it, he breaks down the five steps in Johnson Banks’ branding process – including a fluid ‘half-step’ between strategy and design – and explains how it all works, from the perspective of a world-class studio.